"While messing around on my photocopier I spied the date 1970 printed in the corner of the catalogue I was leafing through. This date looked good. I kept blowing it up, then cut it out and pinned the strip of white paper onto my black jumper. It had a charm, like a cool record cover. I had read somewhere in a Coco Chanel biography, that she advised women to invest in a string of pearls because it reflected a luminescent glow onto the face. What I was looking at made me think of the early New York punk scene, and Patti Smith. This white stripe with the black writing is like a Punk string of pearls."
- Bella Freud
The Classic
Our iconic 1970 Jumper needs no introduction. Made famous by Kate Moss and Alexa Chung, and adored by fashion editors, supermodels, and film stars alike, this classic piece elevates every outfit. Style with a Minnelli shirt for the classic Bella Freud touch.
New Era
The New Era is a modern reimagining of the iconic 1970 jumper, featuring a relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a flattering, relaxed, and slightly boyish shape. For a true oversized look, choose your regular size, or size down for a more tailored fit.
The Oversized
A fresh take on the beloved 1970 classic, the Oversized Jumper reimagines proportions with a generously loose fit through the body, while the ribbed hem subtly cinches the waist for a flattering, effortless silhouette.
The Mohair
Inject a pop of colour into your look. 1970 gets the mohair treatment. Oversized, knitted in fine italian super kid mohair with 1970 intarsia. Ribbed hem, neck and cuffs.
